The rapidly changing lifestyles and the essence time have dramatically changed buying patterns in the modern age. Increasingly more people are now buying goods and services from the comfort of their homes, by just a few clicks of a button. This paradigm shift has witnessed the explosion of e-commerce platforms across the world, as merchants race to tap into this market. With increased customer base, comes the need for efficient business websites and shopping cart software to ensure optimal customer experience.
If you’re looking to sell online, here are must-have features of your preferred online Platform:
Your online store should be open source
When looking for the best e-commerce platform software for selling online, choose open source software, instead of a closed one. Open source software means its source code is freely available for studying, modifications, sharing, altering or reverse-engineering and allows devices to be installed on it by any developer across the world. These modifications to the software deliver much value to the customers and enhance their buying experiences. Let’s admit it; problems are bound to arise with any online store, and when it’s a closed source, you’ll not be allowed to fix the problem by the manufacturer. So you’ll have no option but to solicit help from the manufacturer to fix the problem. This only adds up your costs.
Your store software should include responsive design and mobile optimization
Recently, Google changed its algorithm from desktop to mobile first indexing. This means that any site ranking is based on mobile algorithm. The desktop algorithm now comes second. This change up was informed by the overwhelming number of people who perform their searches using mobile devices. This is why you must choose e-commerce software that offers optimization for mobile phones. Otherwise, your site will rank low, and this means losing out on potential customers.
Responsive design simply means choosing a software or platform that can adapt to the size of customer’s viewport. The main aim of responsive design is to enable faster site loads without any distortion so that customers don’t need to resize anything to look at content on the platform. E-commerce platforms with responsive designs experience lower bounce rates, increased page ranks, and increased conversions.
Choose a simple user interface for your online store
One of the driving forces in an online store’s low conversion rate is bad user experience. While customers may stick with your e-commerce store through thick and thin, they ultimately want remarkable user experience that is simple and effortless. If the functionality of your platform is sophisticated, for instance, if the buying process has too many steps or customers can’t find the next step, they’ll simply click out and head to the next platform. A simple user interface will enable customers to find items with ease, transfer them to their shopping cart, and cash out in as few steps as possible.
Ensure your store includes a shopping cart
A shopping cart is a critical component to sell products online. Platforms like Shopify offer an online shopping cart that is easy to use and safe for your clients. It typically appears on the right-hand side of any online store. It’s specifically meant to hold a customer’s selected products and processes the transaction. A shopping cart greatly helps merchants to dodge additional coding requirements. This is a must-have application if you’re looking to set up any buying and selling business online.
SEO functionality is key to the success of your online store
Let’s face it: You can sell the finest products online, but if customers can’t find them, it defeats the purpose of setting up a business website. SEO is one of the major drivers of growth and customer acquisition for any store. In fact, SEO accounts for 30% of e-commerce site traffic. Ensure that your e-commerce platform embraces the best SEO practices like On-Page SEO (keywords, title tags, header tags, body content, internal linking) and Off-Page SEO (backlinks, social media).
Remarkable support system and vibrant community is essential for any e-commerce platform
At times, problems with your product pages or personal account manifest spontaneously. Fixing these problems become easy with a robust support system and a vibrant community. Look for an e-commerce platform that comes with resident experts and development team members to answer all your questions and assist you, in real-time, when a problem arises.
Note that your online store is an extension of your business or brand. So choosing the best platform offers the greatest possibilities for success of your online business through creating an extraordinary experience that customers will crave.